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====== The millionaire real estate agent (book) ======
By Gary Keller of Keller-Williams

2004, kind of self-helpy book for sales people

His suggestions are: make aspirational, big goals and try to hit a large target.

The answer is usually the simplest one, not the most complex. 

Make models and then consistently improve upon those models to approach success.

Don't begin with creativity. That is trying to take a shortcut before you understand the domain. Start with proven fundamentals and then use creativity within those constraints. 

Natural ability plateaus quickly. Models and systems allow you to move forward. 


Real estate is all about the 3 Ls, Leads, Listings, Leverage. 

Without lead generation, you will go nowhere. 

Listings give you control of time and marketplace. 

Leverage: time doesn't always translate to money. maximize your time to earn money. People, systems, and tools are the keys to gaining leverage. 

Learn to delegate, keep high standards, overcome your fear of failure. 


Failure is progress, success is not about avoiding failure. Risk of inaction is often higher than the risk of action. 



Work to learn before you work to earn. Work for a big WHY, a purpose or reason that motivates you to do the job. What is the largest driver of your life? 


Think about big goals and big models. Think like a marathon for a non-runner. Start with walking around the block. Then do a 5k, 10k, smaller goals in pursuit of the bigger goal. Work backwards from the large goal.


Think action, without fear, progress. Quantity may produce quality. 

Think competitively and strategically. 

Hold yourself and your team to a high standard. 

Think service, a servants heart and value proposition, put your clients needs above all else. High trust relationships. 


When you hire help, hire administrative help first.